DealTruthSee it on your deals
Deal Evidence Platform

Your CRM shows the story.
DealTruth shows what’s real.

DealTruth reads your calls, emails, meetings and CRM activity. It scores every deal against MEDDPICC. Every score shows the evidence behind it. Your reps type nothing.

Call transcriptsEmail threadsCalendar meetingsCRM activityYour own documents
See it on your deals See the gap on one pipeline
Acme Robotics, Discovery call, 32 min ANALYSING
Transcript00:00
RepBefore we go further, where does budget for something like this usually sit?
Dana Whitfield · VP OperationsHonestly, anything over fifty thousand I’d have to run past our CFO.
RepAnd what is this costing the team as it stands today?
Dana Whitfield · VP OperationsWe’re losing about two days a week to it. Every week.
RepWho else needs to be involved before a decision gets made?
Dana Whitfield · VP OperationsI’d need to loop Priya in, but she’s been hard to pin down.
MEDDPICC evidenceExtracted live
EEconomic BuyerNot in the room
“Anything over fifty thousand I’d have to run past our CFO.”
MMetricsPartially quantified
“We’re losing about two days a week to it.”
CChampionUnverified
“I’d need to loop Priya in, but she’s been hard to pin down.”
Reality Score
No Economic Buyer on any call. Metrics only partly quantified. Champion unverified.

DealTruth doesn’t guess whether a deal is qualified. It looks for the evidence.

The gap

Same pipeline. Two very different numbers.

One is what your CRM holds. The other is what the evidence supports.

ONE PIPELINECommitted£1.24MEvidence£480kTHE DIFFERENCE
Acme Robotics
£420,000
Proposal · closes this quarter
● Commit
The Economic Buyer has never joined a call. The CFO was named once, then nothing.
Northwind
£280,000
Proposal · closes this quarter
● Commit
The Economic Buyer confirmed the budget on a call. The customer quantified the cost.
Halcyon Group
£340,000
Negotiation · closes this quarter
● Commit
The Champion stopped replying three weeks ago. Nobody has confirmed the Decision Process.
Veridian
£200,000
Proposal · closes this quarter
● Commit
The Economic Buyer is engaged. Nobody has agreed a Paper Process or a timeline.
Committed this quarter
£1,240,000
Evidence-backed
£480,000

See what your pipeline looks like when every deal is judged on its evidence, and how much of the number you can actually defend.

Where it sits

It runs on the tools you already use.

Nothing to migrate. Nothing new for your team to learn. Nothing for a rep to fill in.

Your CRMYour recorderYour forecasting toolsDealTruthDEALTRUTH REPLACES NOTHING
Where your deals live
Your CRM
HubSpotSalesforcePipedriveMicrosoft DynamicsZohoand more
Where your conversations live
Your calling, meeting and transcription tools
GongZoomFirefliesChorusTeamsand more
What DealTruth adds
Read across all of it
MEDDPICC scoringReality ScoreEvidence behind every findingNext actions
CALLEMAILMEETINGCRM
01

The work happens

Calls, emails, meetings and CRM updates land where they always do. Your reps carry on as before.

EVIDENCE
02

DealTruth reads the evidence

DealTruth pulls out every MEDDPICC signal. It keeps the exact words or actions that support each one.

Acme RoboticsREALITY 46Economic Buyer not establishedNext: get the CFO on the next call
03

The score lands on the deal

Minutes later the Reality Score appears on the deal in your CRM, with the next action beside it. It is one number for how much of the deal the evidence actually supports.

Early access

Forecast on evidence, not assumption.

We’re onboarding a small group of partners now. Bring one deal you’re confident about and one you’re not. DealTruth reads everything behind both and shows you what the evidence actually supports.

✓ Run on your own deals, not a canned demo
✓ No migration, keep the tools you use
✓ Shape the roadmap before it’s set

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